The Creator Lifecycle

How can you turn your audience into an empire?

There are no limits to what creators can achieve with an audience. Audiences are the wind of the Internet Ocean. Leverage them, and you can sail anywhere. Some have leveraged their audiences to build a 25B+ views media empire, some to build a billion-dollar DTC business, and some to launch a country-wide burger chain. These days, we're even talking about creators getting ready for an IPO!

How are successful creators transforming audiences into empires? To better understand the process, here’s the framework I use: The Creator Lifecycle.


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