Archive - Consumer & Culture

The Loneliness Economy: How can technology help us belong?

Connected, but lonely. The Internet was supposed to make the world more open and connected. Yet, trillions of friend requests later, we’ve never felt…

Sep 27, 2023 •

October 2022

The Creator Economy will look like the Music Business.

🙏 I just published this article on Twitter here, it would mean the world if you could share or just like the post! Historically, to learn, build, or…

Oct 11, 2022 •

July 2021

How to Invest in Creators?

The internet gave birth to two children: The startup and the creator. Both phenomena are curiously similar, yet they differ on one central point…

Jul 15, 2021 •

February 2021

The Creator Lifecycle: How can you turn your audience into an empire?

There are no limits to what creators can achieve with an audience. Audiences are the wind of the Internet Ocean. Leverage them, and you can sail…

Feb 17, 2021 •

December 2020

Mapping the Creator Economy

The Internet is magic. Let’s not forget that just 15 years ago, in order to reach an audience, you had to go through a hyper-selective process where one…

Dec 3, 2020 •

November 2020

The Definition of a Creator

As the world discovered that more American kids wanted to become YouTubers than astronauts and that Kylie Jenner became the world's youngest…

Nov 12, 2020 •

September 2019

The European Tech Ecosystem Doesn’t Really Exist (Yet)

Exactly a year ago, we decided to go on a European tour with The Family. A bit like rockstars (but without the screaming fans), we headed to 13 cities…

Sep 26, 2019 •

November 2018

3 Myths from the Berlin Tech Ecosystem

The stories you hear about Berlin today are like the light from distant stars: they’re coming from the past. Most people still believe you can find 200…

Nov 19, 2018 •

May 2018

#BerlinCryptoCapital: A Portrait Series featuring the people shaping Berlin’s crypto ecosystem

Coming from Paris to start The Family in Berlin, the city only meant two things for me: Rocket Internet & Soundcloud. After a few months — and as I got…

May 8, 2018 •

November 2017

A Couple of Bad Habits in Berlin

When I moved to Berlin a year ago to launch The Family, I knew almost nothing about its tech scene. As a Parisian, I was obviously biased, as our local…

Nov 22, 2017 •

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